Founded in 1950 as the first market psychology institute in Germany, Spiegel Institute now operates internationally and specialises in consumer research, user experience research and consulting automotive clients on the development of infotainment and driver assistance systems.
Spiegel Institute stands for customer integration and user-centred development processes. At every stage of the development process, from needs analysis and idea generation to concept development, validation and tests, our interdisciplinary team provides you with support in creating customer-oriented products and services. We use a variety of UX and usability tools to make sure that your clients' needs and expectations are fulfilled throughout the process.
Our experience ranges from consumer studies and B2B customer surveys to recruitment of highly specific and elusive target groups such as craftspeople, automotive across all segments including e-vehicles, lead users and innovators, motorcyclists, leadership personalities and diabetics. We take particular pride in our excellently trained in-house recruiters as well as our highly professional and target-group-aligned way of addressing and approaching respondents.